Author: zion@ivendigital.com

Business Growth Strategy

How To Harness The Strategy of Differentiation as a Growth Driver For Your Business In any Highly Competitive Market

In the early 1980s, Bruce Henderson, founder of Boston Consulting Group, drew a correlation between competition in business and biological organisms. A concept he extrapolated…

Case Study

How We Generated NGN 17,547,863 in Revenue For an E-commerce Business in 6 months From a 1000% Return-On-Investment Paid Ad Campaign (During the COVID-19 Period) and What You Can Learn From It.

If you’re thinking of starting or scaling an e-commerce business, then keep reading because what I’m about to share with you is the thought process…

Funded Series

[Funded Series] Strategic Insight On How Well Cars45 is Faring With Their $5 Million Funding.

I have to admit that my curiosity always gets the best of me when it comes to business growth analysis (especially for startups that have…

Business Growth Strategy, Case Study

How To Model The Lethal Strategy OPAY Used To Literally Bully The Bike Hailing Market From GOKADA.

Let’s be honest, being a pioneer isn’t as romantic as most people tend to think or assume it is, while it may have its advantage…

Business Growth Strategy

Top 10 Tested and Proven Business Models Used by Billion Dollar Companies to Rake In Massive Revenue ( And Why You Should Adopt Any In Your Business).

I’m going to let you in on a little secret that will allow you to do some amazing stuff in your business. No fluff. No…

Funded Series

[Funded Series] How 3 Former Covenant University Students Used A Simple Referral Marketing Strategy To Grow Their Business From Scratch To $80 Million in 48 Months.

As far back as you can recall entrepreneurship has always been a trendy word, I mean who doesn’t like the idea of starting something small…

Funded Series

7 Things Angel Investors Look For In A Startup Before Investing (And Why Its Important).

Great ideas don’t change the world. Great ideas implemented well do change the world. However, I’d rather have an average idea implemented well than a…

Funded Series

[Funded Series] What You Can Learn From What Wakanow Is Doing With Their $40 Million Funding In A Highly Competitive Market.

I think that becoming an industry leader is more than just being the first with an idea but rather staying first in the customer’s mind…

Business Growth Strategy, Case Study

How Amazon Grew its Profit by 1200% in 12months (And How To Adapt It For Your Business).

In my opinion, there is a difference between building a business and building an empire, while the former is good the latter is way better.…

Business Growth Strategy, Case Study

How Wakanow Is Legally Hijacking TravelBeta Customers (and What You Can Learn from It).

As a business intelligence junkie, I love snooping around to see what the big businesses are doing right and what they doing wrong. I have…