In recent years, Nigeria has emerged as a hotspot for innovation and entrepreneurship in Africa. With a vibrant tech ecosystem and a growing number of…
A survey conducted by Hootsuite on “Marketing Trends for 2022” showed that about 51.4% of marketing professionals want to increase their marketing investments in social…
As a startup, you need to have a clear understanding of the experience that customers are having with your brand. Without understanding your customers’ pain…
Having the right startup monetisation model is imperative for any startup and it’s often a significant factor in Product Adoption. In order to gain traction…