Business Growth Strategy

Business Growth Strategy, Uncategorized

Steps to Creating a Customer Journey Map for your startup

As a startup, you need to have a clear understanding of the experience that customers are having with your brand. Without understanding your customers’ pain…

Business Growth Strategy

Community-Led Growth: How to Build an Online Community Around Your Startup

In this day and age, building a community around your startup is becoming a crucial part of the startup’s growth. Before we dive into how…

Business Growth Strategy

7 Areas Startups Can Leverage Artificial Intelligence For Growth

In today’s world, Artificial Intelligence (AI) is more than just a buzzword. Even though it has been around for many years, it is now almost…

Business Growth Strategy, Marketing

Minimum Viable Marketing

As someone in the startup space, I’m certain you are not new to the concept of Minimum Viable Product, but it might be the first…

Business Growth Strategy, Marketing

5 Marketing Deathtraps Every Startup Should Avoid

No two startups are ever the same, but many have one thing in common: ‘ Many of them fail’.  As far back as 2018, CNBS…

Business Growth Strategy, Marketing, Uncategorized

Understanding Freemium Monetization Model

Having the right startup monetisation model is imperative for any startup and it’s often a significant factor in Product Adoption. In order to gain traction…

Business Growth Strategy, Marketing, Uncategorized

Understanding The Subscription Monetisation Model

What is the Subscription Monetisation Model? Before we dive into “what the subscription monetisation model is,” let us first do a recap of what Startup…

Business Growth Strategy

Product Adoption Metrics: How to Measure and Track the Success of Your Product

Congratulations, you’ve released your product into the market.  However, downloading or signing up on your platform is not enough, you need to be sure they…

Business Growth Strategy

Startup Monetization

Every business irrespective of size or stage (whether an early-stage startup or SMB or enterprise giant) strives to maximize its profits. But how do you…

Business Growth Strategy

Product Adoption: Getting users to use your product

It’s no news that keeping an existing customer is much more cost-effective than acquiring a new one, as the latter can cost five times more.…