Business Growth Strategy
Startup Monetization
Every business irrespective of size or stage (whether an early-stage startup or SMB or enterprise giant) strives to maximize its profits. But how do you…
Business Growth Strategy
Product Adoption: Getting users to use your product
It’s no news that keeping an existing customer is much more cost-effective than acquiring a new one, as the latter can cost five times more.…
- January 27, 2023
Business Growth Strategy, Lead Generation, Marketing, Uncategorized
Customer Acquisition: How to gain your first 100 Customers
Congratulations!!! You just launched an amazing product, but one thing is still unclear to you. How do you get your first 100 customers? In other…
- August 29, 2022
Business Growth Strategy
Top hiring mistakes startups make and how to avoid them.
For most startup founders, hiring top talent is one of the biggest challenges they face. Having the right set of people on your team can…
- July 12, 2022
Business Growth Strategy
How To Manage A Remote Team As An Early Stage Startup
Covid-19 came with so much impact on the way startups and other businesses were, one of the long-standing effects of covid-19 was lock-down across most…
- July 12, 2022
Business Growth Strategy, Funded Series
How to Pick The Right Co-Founder For Your Startup
Many factors go into building and growing a successful startup: Adequately identifying and fulfilling a market need Adequate financing A viable business model Marketing Building…
- June 24, 2022
Business Growth Strategy
How To Carry Out Market Research For Your Startup
If you have come up with an amazing idea for a product or service, congratulations. This could be the start of a great startup journey.…
- June 19, 2022
Business Growth Strategy
Startup idea validation: How to validate your startup idea
You’ve got a great idea for a startup business, and you can’t wait to start building your product and pitching your ideas to potential investors.…
- May 25, 2022
Business Growth Strategy
How To Harness The Strategy of Differentiation as a Growth Driver For Your Business In any Highly Competitive Market
In the early 1980s, Bruce Henderson, founder of Boston Consulting Group, drew a correlation between competition in business and biological organisms. A concept he extrapolated…
- November 4, 2021
Business Growth Strategy, Case Study
How To Model The Lethal Strategy OPAY Used To Literally Bully The Bike Hailing Market From GOKADA.
Let’s be honest, being a pioneer isn’t as romantic as most people tend to think or assume it is, while it may have its advantage…
- November 18, 2020