Business Growth Strategy

Business Growth Strategy, Marketing

Low-cost marketing strategies for startups.

When you’re building and running a startup with few resources at your disposal, marketing can seem like a luxury.  However, for any business to really…

Business Growth Strategy

Top Global startup accelerators accepting Nigerian startups

In recent years, Nigeria has emerged as a hotspot for innovation and entrepreneurship in Africa. With a vibrant tech ecosystem and a growing number of…

Business Growth Strategy

Benefits Of Adopting A Bullseye Framework As A Startup

The Bullseye framework we discussed in our last post was originally developed by Gabriel Weinberg and Justin Mares and has now been adopted by many…

Business Growth Strategy

Understanding The Bullseye Framework

A survey conducted by Hootsuite on “Marketing Trends for 2022” showed that about 51.4% of marketing professionals want to increase their marketing investments in social…

Business Growth Strategy, Uncategorized

Steps to Creating a Customer Journey Map for your startup

As a startup, you need to have a clear understanding of the experience that customers are having with your brand. Without understanding your customers’ pain…

Business Growth Strategy

Community-Led Growth: How to Build an Online Community Around Your Startup

In this day and age, building a community around your startup is becoming a crucial part of the startup’s growth. Before we dive into how…

Business Growth Strategy

7 Areas Startups Can Leverage Artificial Intelligence For Growth

In today’s world, Artificial Intelligence (AI) is more than just a buzzword. Even though it has been around for many years, it is now almost…

Business Growth Strategy, Marketing

Minimum Viable Marketing

As someone in the startup space, I’m certain you are not new to the concept of Minimum Viable Product, but it might be the first…

Business Growth Strategy, Marketing

5 Marketing Deathtraps Every Startup Should Avoid

No two startups are ever the same, but many have one thing in common: ‘ Many of them fail’.  As far back as 2018, CNBS…

Business Growth Strategy, Marketing, Uncategorized

Understanding Freemium Monetization Model

Having the right startup monetisation model is imperative for any startup and it’s often a significant factor in Product Adoption. In order to gain traction…