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Business Growth Strategy, Uncategorized

Steps to Creating a Customer Journey Map for your startup

As a startup, you need to have a clear understanding of the experience that customers are having with your brand. Without understanding your customers’ pain…

Business Growth Strategy, Marketing, Uncategorized

Understanding Freemium Monetization Model

Having the right startup monetisation model is imperative for any startup and it’s often a significant factor in Product Adoption. In order to gain traction…

Business Growth Strategy, Marketing, Uncategorized

Understanding The Subscription Monetisation Model

What is the Subscription Monetisation Model? Before we dive into “what the subscription monetisation model is,” let us first do a recap of what Startup…

Marketing, Uncategorized

Key Metrics Every Startup Needs to Measure

As a startup founder, it can be very tedious to build and scale a successful startup; from trying to secure investment, correctly allocating the budget,…

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Defining The Culture For Startups

As a startup, your culture is the everyday reality of organisational life. It is not the mission statement, your balance sheets, or even the employee…

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The Strategy Diamond Model

The word ‘strategy’ is always mostly misused. Because of this, let’s spend a few moments making sure we understand what strategy means.  According to Wikipedia…

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Harnessing the Power of the 80/20 Principle to Unlock Growth In Your Startup.

ou can agree with me that there’s always so much to do as an early-stage startup, so there’s the possibility of trying to do everything…

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5 Movies every startup founder should watch

Starting and running a successful startup is simultaneously one of the most exciting and stressful journeys you can embark on. But, you don’t have to…

Business Growth Strategy, Lead Generation, Marketing, Uncategorized

Customer Acquisition: How to gain your first 100 Customers

Congratulations!!! You just launched an amazing product, but one thing is still unclear to you. How do you get your first 100 customers?  In other…

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 6  stages of a startup

Startups are born out of an idea with the potential for significant business opportunity and impact. Sometimes, these ideas are a flash of insight, but…