When you’re building and running a startup with few resources at your disposal, marketing can seem like a luxury.
However, for any business to really get off the ground, marketing is a necessity. The good news is that there are plenty of low-cost marketing ideas you can adopt for your startup, to get the word out about your business.
In this article, we will be looking at a few of these low-cost marketing strategies.
1. Speak At Industry Events
As a founder or co-founder, taking advantage of industry speaking opportunities such as events and conferences, is a great way to attract and get your startup ideas to your target audience.
It is also a great way to set yourself as an industry expert in your field.
When given the opportunity to speak at an event, ensure you don’t sound too salesy, rather try as much as possible to speak on the problem you are trying to solve with your product.
2. Host An Event
Hosting an event is a great way to generate attention for your business. You may feel this might be quite expensive, but with the availability of different online meeting platforms, you can host a virtual event.
You can also host workshops, webinars, or other educational or social events that will help potential customers learn more about your business and what you have to offer.
3. Create A Strong Social Media Presence
When it is properly utilized, the power of social media cannot be over-emphasized. The good thing about social media platforms is that they are absolutely free to use.
Make sure you have a strong social presence on all the major social media platforms where your audience is dominant and actively engage with them.
Ensure to post interesting and relevant content, hold contests, offer discounts or special offers and maybe do giveaways if you have the resources.
4. Produce Original Content To Build Trust
Publishing and distributing relevant content is one of the oldest methods for building relationships and trust with your audience.
Content like blog posts, infographics, and downloadable documents are some examples of content you can publish and distribute to your audience.
By addressing a specific concern or question, this kind of content creates greater trust with your audience.
5. Invest In SEO
If you’re spending time writing and publishing articles for your audience, you might as well invest in improving your search engine ranking through Search Engine Optimization (SEO).
With proper SEO tactics, you are sure to get your content and website on the first page of search engines when people search for words related to your business.
You can never go wrong with SEO, as it’s a good way to get traffic to your website.
There you have it.
These are just a few low-cost marketing strategies for startups. However, you might be wondering, which one of the strategies should you focus on when starting out.
If you’re on a tight budget, focus on one or two of these strategies and do them well. Over time, you can add more strategies to your marketing mix as your budget allows.
Not sure how to get started? Talk to any of our growth experts by scheduling a discovery session here