a startup focused agency in Africa

Business Growth Strategy, Uncategorized

Steps to Creating a Customer Journey Map for your startup

As a startup, you need to have a clear understanding of the experience that customers are having with your brand. Without understanding your customers’ pain…

Business Growth Strategy, Marketing

Minimum Viable Marketing

As someone in the startup space, I’m certain you are not new to the concept of Minimum Viable Product, but it might be the first…

Business Growth Strategy

Product Adoption Metrics: How to Measure and Track the Success of Your Product

Congratulations, you’ve released your product into the market.  However, downloading or signing up on your platform is not enough, you need to be sure they…

Business Growth Strategy

Defining The Culture For Startups

As a startup, your culture is the everyday reality of organisational life. It is not the mission statement, your balance sheets, or even the employee…

Uncategorized

The Strategy Diamond Model

The word ‘strategy’ is always mostly misused. Because of this, let’s spend a few moments making sure we understand what strategy means.  According to Wikipedia…

Uncategorized

Harnessing the Power of the 80/20 Principle to Unlock Growth In Your Startup.

ou can agree with me that there’s always so much to do as an early-stage startup, so there’s the possibility of trying to do everything…

Uncategorized

5 Movies every startup founder should watch

Starting and running a successful startup is simultaneously one of the most exciting and stressful journeys you can embark on. But, you don’t have to…

Business Growth Strategy

Top hiring mistakes startups make and how to avoid them.

For most startup founders, hiring top talent is one of the biggest challenges they face. Having the right set of people on your team can…

Uncategorized

 6  stages of a startup

Startups are born out of an idea with the potential for significant business opportunity and impact. Sometimes, these ideas are a flash of insight, but…

Funded Series

[Funded Series] Strategic Insight On How Well Cars45 is Faring With Their $5 Million Funding.

I have to admit that my curiosity always gets the best of me when it comes to business growth analysis (especially for startups that have…