business metrics

Case Study

How We Generated NGN 17,547,863 in Revenue For an E-commerce Business in 6 months From a 1000% Return-On-Investment Paid Ad Campaign (During the COVID-19 Period) and What You Can Learn From It.

If you’re thinking of starting or scaling an e-commerce business, then keep reading because what I’m about to share with you is the thought process…

Business Growth Strategy, Case Study

How To Model The Lethal Strategy OPAY Used To Literally Bully The Bike Hailing Market From GOKADA.

Let’s be honest, being a pioneer isn’t as romantic as most people tend to think or assume it is, while it may have its advantage…

Business Growth Strategy, Case Study

How Wakanow Is Legally Hijacking TravelBeta Customers (and What You Can Learn from It).

As a business intelligence junkie, I love snooping around to see what the big businesses are doing right and what they doing wrong. I have…

Business Growth Strategy

5 Business Metrics You Should Pay Attention To If You Want To Scale Your Business

Running a business can be quite a hassle. Your business may be doing fine as it is but there is a lot of improvement you…

Boost Sales, Business Growth Strategy, Case Study, Lead Generation

App Marketing: How We Helped A Software Company Generate Multiple 6-Figures Using Paid Advertising (And Why You Should Use The Same Principle To Boost Revenue).

If you want to turn your business into an automated revenue-generating machine then this is for you. In this article, I’m going to go through…