digital marketing game plan

Marketing, Uncategorized

Key Metrics Every Startup Needs to Measure

As a startup founder, it can be very tedious to build and scale a successful startup; from trying to secure investment, correctly allocating the budget,…

Uncategorized

Defining The Culture For Startups

As a startup, your culture is the everyday reality of organisational life. It is not the mission statement, your balance sheets, or even the employee…

Uncategorized

Harnessing the Power of the 80/20 Principle to Unlock Growth In Your Startup.

ou can agree with me that there’s always so much to do as an early-stage startup, so there’s the possibility of trying to do everything…

Business Growth Strategy, Case Study

How To Model The Lethal Strategy OPAY Used To Literally Bully The Bike Hailing Market From GOKADA.

Let’s be honest, being a pioneer isn’t as romantic as most people tend to think or assume it is, while it may have its advantage…

Business Growth Strategy

Billion Dollar Business Models for Massive Revenue and Growth

I’m going to let you in on a little secret that will allow you to do some amazing stuff in your business. No fluff. No…

Funded Series

[Funded Series] What You Can Learn From What Wakanow Is Doing With Their $40 Million Funding In A Highly Competitive Market.

I think that becoming an industry leader is more than just being the first with an idea but rather staying first in the customer’s mind…

Business Growth Strategy, Case Study

How Wakanow Is Legally Hijacking TravelBeta Customers (and What You Can Learn from It).

As a business intelligence junkie, I love snooping around to see what the big businesses are doing right and what they doing wrong. I have…

Business Growth Strategy

5 Business Metrics You Should Pay Attention To If You Want To Scale Your Business

Running a business can be quite a hassle. Your business may be doing fine as it is but there is a lot of improvement you…

Boost Sales, Business Growth Strategy, Case Study, Lead Generation

App Marketing: How We Helped A Software Company Generate Multiple 6-Figures Using Paid Advertising (And Why You Should Use The Same Principle To Boost Revenue).

If you want to turn your business into an automated revenue-generating machine then this is for you. In this article, I’m going to go through…