Marketing
Key Metrics Every Startup Needs to Measure
As a startup founder, it can be very tedious to build and scale a successful startup; from trying to secure investment, correctly allocating the budget,…
Business Growth Strategy
Defining The Culture For Startups
As a startup, your culture is the everyday reality of organisational life. It is not the mission statement, your balance sheets, or even the employee…
- November 28, 2022
Uncategorized
Harnessing the Power of the 80/20 Principle to Unlock Growth In Your Startup.
ou can agree with me that there’s always so much to do as an early-stage startup, so there’s the possibility of trying to do everything…
- November 28, 2022
Business Growth Strategy, Case Study
How To Model The Lethal Strategy OPAY Used To Literally Bully The Bike Hailing Market From GOKADA.
Let’s be honest, being a pioneer isn’t as romantic as most people tend to think or assume it is, while it may have its advantage…
- November 18, 2020
Business Growth Strategy
Billion Dollar Business Models for Massive Revenue and Growth
I’m going to let you in on a little secret that will allow you to do some amazing stuff in your business. No fluff. No…
- June 2, 2020
Funded Series
[Funded Series] What You Can Learn From What Wakanow Is Doing With Their $40 Million Funding In A Highly Competitive Market.
I think that becoming an industry leader is more than just being the first with an idea but rather staying first in the customer’s mind…
- April 18, 2020
Business Growth Strategy, Case Study
How Wakanow Is Legally Hijacking TravelBeta Customers (and What You Can Learn from It).
As a business intelligence junkie, I love snooping around to see what the big businesses are doing right and what they doing wrong. I have…
- October 30, 2019
Business Growth Strategy
5 Business Metrics You Should Pay Attention To If You Want To Scale Your Business
Running a business can be quite a hassle. Your business may be doing fine as it is but there is a lot of improvement you…
- May 13, 2019
Boost Sales, Business Growth Strategy, Case Study, Lead Generation
App Marketing: How We Helped A Software Company Generate Multiple 6-Figures Using Paid Advertising (And Why You Should Use The Same Principle To Boost Revenue).
If you want to turn your business into an automated revenue-generating machine then this is for you. In this article, I’m going to go through…
- February 21, 2019