digital marketing in africa

Business Growth Strategy

Top hiring mistakes startups make and how to avoid them.

For most startup founders, hiring top talent is one of the biggest challenges they face. Having the right set of people on your team can…

Business Growth Strategy

How To Manage A Remote Team As An Early Stage Startup

Covid-19 came with so much impact on the way startups and other businesses were, one of the long-standing effects of covid-19 was lock-down across most…

Business Growth Strategy

How To Carry Out Market Research For Your Startup

If you have come up with an amazing idea for a product or service, congratulations.  This could be the start of a great startup journey.…

Business Growth Strategy, Case Study

How To Model The Lethal Strategy OPAY Used To Literally Bully The Bike Hailing Market From GOKADA.

Let’s be honest, being a pioneer isn’t as romantic as most people tend to think or assume it is, while it may have its advantage…

Business Growth Strategy

Top 10 Tested and Proven Business Models Used by Billion Dollar Companies to Rake In Massive Revenue ( And Why You Should Adopt Any In Your Business).

I’m going to let you in on a little secret that will allow you to do some amazing stuff in your business. No fluff. No…

Funded Series

[Funded Series] What You Can Learn From What Wakanow Is Doing With Their $40 Million Funding In A Highly Competitive Market.

I think that becoming an industry leader is more than just being the first with an idea but rather staying first in the customer’s mind…

Business Growth Strategy, Case Study

How Wakanow Is Legally Hijacking TravelBeta Customers (and What You Can Learn from It).

As a business intelligence junkie, I love snooping around to see what the big businesses are doing right and what they doing wrong. I have…

Business Growth Strategy

5 Business Metrics You Should Pay Attention To If You Want To Scale Your Business

Running a business can be quite a hassle. Your business may be doing fine as it is but there is a lot of improvement you…

Boost Sales, Business Growth Strategy, Case Study, Lead Generation

App Marketing: How We Helped A Software Company Generate Multiple 6-Figures Using Paid Advertising (And Why You Should Use The Same Principle To Boost Revenue).

If you want to turn your business into an automated revenue-generating machine then this is for you. In this article, I’m going to go through…