startup agency in Africa

Funded Series

How African Startups Performed in H1 of 2023

As the African startup ecosystem continues to flourish, with innovation and entrepreneurship on the rise across the continent, the first half of 2023 saw the…

Business Growth Strategy

Defining The Culture For Startups

As a startup, your culture is the everyday reality of organisational life. It is not the mission statement, your balance sheets, or even the employee…

Business Growth Strategy

Top hiring mistakes startups make and how to avoid them.

For most startup founders, hiring top talent is one of the biggest challenges they face. Having the right set of people on your team can…

Business Growth Strategy, Funded Series

How to Pick The Right Co-Founder For Your Startup

Many factors go into building and growing a successful startup: Adequately identifying and fulfilling a market need Adequate financing A viable business model Marketing Building…

Uncategorized

 6  stages of a startup

Startups are born out of an idea with the potential for significant business opportunity and impact. Sometimes, these ideas are a flash of insight, but…

Business Growth Strategy, Case Study

How To Model The Lethal Strategy OPAY Used To Literally Bully The Bike Hailing Market From GOKADA.

Let’s be honest, being a pioneer isn’t as romantic as most people tend to think or assume it is, while it may have its advantage…

Business Growth Strategy, Case Study

How Wakanow Is Legally Hijacking TravelBeta Customers (and What You Can Learn from It).

As a business intelligence junkie, I love snooping around to see what the big businesses are doing right and what they doing wrong. I have…

Business Growth Strategy

5 Business Metrics You Should Pay Attention To If You Want To Scale Your Business

Running a business can be quite a hassle. Your business may be doing fine as it is but there is a lot of improvement you…

Boost Sales, Business Growth Strategy, Case Study, Lead Generation

App Marketing: How We Helped A Software Company Generate Multiple 6-Figures Using Paid Advertising (And Why You Should Use The Same Principle To Boost Revenue).

If you want to turn your business into an automated revenue-generating machine then this is for you. In this article, I’m going to go through…