Case Study
Product-Led Growth (PLG) Strategy: A Case Study Of Duolingo
If you are currently learning a new language, then Duolingo might not be new to you. However, for the benefit of those who might not…
Case Study
From $47 billion Valued Company To Bankruptcy: What Startups Can Learn From WeWork
WeWork is a coworking startup that provides flexible office space and services to individuals, small businesses, and even large corporations. The startup that was once…
- November 8, 2023
Business Growth Strategy, Marketing
Low-cost marketing strategies for startups.
When you’re building and running a startup with few resources at your disposal, marketing can seem like a luxury. However, for any business to really…
- October 13, 2023
Business Growth Strategy, Uncategorized
Steps to Creating a Customer Journey Map for your startup
As a startup, you need to have a clear understanding of the experience that customers are having with your brand. Without understanding your customers’ pain…
- May 5, 2023
Marketing
How To Achieve Product Market Fit For Your Product
Most often than not, many products don’t hit it on the first launch. This usually happens as a result of one significant reason: not achieving…
- April 28, 2023
Business Growth Strategy
Community-Led Growth: How to Build an Online Community Around Your Startup
In this day and age, building a community around your startup is becoming a crucial part of the startup’s growth. Before we dive into how…
- April 21, 2023
Business Growth Strategy, Marketing
Minimum Viable Marketing
As someone in the startup space, I’m certain you are not new to the concept of Minimum Viable Product, but it might be the first…
- April 3, 2023
Business Growth Strategy, Marketing
5 Marketing Deathtraps Every Startup Should Avoid
No two startups are ever the same, but many have one thing in common: ‘ Many of them fail’. As far back as 2018, CNBS…
- March 27, 2023
Business Growth Strategy, Marketing, Uncategorized
Understanding Freemium Monetization Model
Having the right startup monetisation model is imperative for any startup and it’s often a significant factor in Product Adoption. In order to gain traction…
- March 13, 2023
Business Growth Strategy, Marketing, Uncategorized
Understanding The Subscription Monetisation Model
What is the Subscription Monetisation Model? Before we dive into “what the subscription monetisation model is,” let us first do a recap of what Startup…
- March 4, 2023