startup growth

Business Growth Strategy

Community-Led Growth: How to Build an Online Community Around Your Startup

In this day and age, building a community around your startup is becoming a crucial part of the startup’s growth. Before we dive into how…

Business Growth Strategy, Marketing

5 Marketing Deathtraps Every Startup Should Avoid

No two startups are ever the same, but many have one thing in common: ‘ Many of them fail’.  As far back as 2018, CNBS…

Business Growth Strategy, Marketing, Uncategorized

Understanding The Subscription Monetisation Model

What is the Subscription Monetisation Model? Before we dive into “what the subscription monetisation model is,” let us first do a recap of what Startup…

Marketing, Uncategorized

Key Metrics Every Startup Needs to Measure

As a startup founder, it can be very tedious to build and scale a successful startup; from trying to secure investment, correctly allocating the budget,…

Business Growth Strategy

Startup Monetization

Every business irrespective of size or stage (whether an early-stage startup or SMB or enterprise giant) strives to maximize its profits. But how do you…

Uncategorized

The Strategy Diamond Model

The word ‘strategy’ is always mostly misused. Because of this, let’s spend a few moments making sure we understand what strategy means.  According to Wikipedia…

Uncategorized

Harnessing the Power of the 80/20 Principle to Unlock Growth In Your Startup.

ou can agree with me that there’s always so much to do as an early-stage startup, so there’s the possibility of trying to do everything…

Business Growth Strategy

Top hiring mistakes startups make and how to avoid them.

For most startup founders, hiring top talent is one of the biggest challenges they face. Having the right set of people on your team can…

Business Growth Strategy

How To Manage A Remote Team As An Early Stage Startup

Covid-19 came with so much impact on the way startups and other businesses were, one of the long-standing effects of covid-19 was lock-down across most…

Business Growth Strategy, Funded Series

How to Pick The Right Co-Founder For Your Startup

Many factors go into building and growing a successful startup: Adequately identifying and fulfilling a market need Adequate financing A viable business model Marketing Building…