Marketing

Understanding Market Segment

There is a saying that "Trying to please everyone is a recipe for mediocrity."  This quote captures the essence of market segmentation. In a period…

  • June 13, 2024
Case Study

Customer Acquisition Funnel

In the past, studies showed that only 10 to 15% of acquired leads eventually became paying customers.  What this means is that the more potential…

  • March 13, 2024