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Business Growth Strategy, Uncategorized

Steps to Creating a Customer Journey Map for your startup

As a startup, you need to have a clear understanding of the experience that customers are having with your brand. Without understanding your customers’ pain…

  • May 5, 2023
Marketing

How To Achieve Product Market Fit For Your Product

Most often than not, many products don’t hit it on the first launch.  This usually happens as a result of one significant reason: not achieving…

  • April 28, 2023
Marketing

How to Create an Effective Marketing Plan For Your Startup

Ever heard about a marketing plan? You’ve gotten your startup and product up and running. You have your website or maybe a mobile application live…

  • April 27, 2023
Business Growth Strategy

Community-Led Growth: How to Build an Online Community Around Your Startup

In this day and age, building a community around your startup is becoming a crucial part of the startup’s growth. Before we dive into how…

  • April 21, 2023
Business Growth Strategy

7 Areas Startups Can Leverage Artificial Intelligence For Growth

In today’s world, Artificial Intelligence (AI) is more than just a buzzword. Even though it has been around for many years, it is now almost…

  • April 14, 2023
Business Growth Strategy, Marketing

Minimum Viable Marketing

As someone in the startup space, I’m certain you are not new to the concept of Minimum Viable Product, but it might be the first…

  • April 3, 2023
Business Growth Strategy, Marketing

5 Marketing Deathtraps Every Startup Should Avoid

No two startups are ever the same, but many have one thing in common: ‘ Many of them fail’.  As far back as 2018, CNBS…

  • March 27, 2023
Business Growth Strategy, Marketing, Uncategorized

Understanding Freemium Monetization Model

Having the right startup monetisation model is imperative for any startup and it’s often a significant factor in Product Adoption. In order to gain traction…

  • March 13, 2023
Business Growth Strategy, Marketing, Uncategorized

Understanding The Subscription Monetisation Model

What is the Subscription Monetisation Model? Before we dive into “what the subscription monetisation model is,” let us first do a recap of what Startup…

  • March 4, 2023
Marketing, Uncategorized

Key Metrics Every Startup Needs to Measure

As a startup founder, it can be very tedious to build and scale a successful startup; from trying to secure investment, correctly allocating the budget,…

  • March 3, 2023
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