Our Thinking.

Business Growth Strategy, Uncategorized

Steps to Creating a Customer Journey Map for your startup

As a startup, you need to have a clear understanding of the experience that customers are having with your brand. Without understanding your customers’ pain…

Marketing

How To Achieve Product Market Fit For Your Product

Most often than not, many products don’t hit it on the first launch.  This usually happens as a result of one significant reason: not achieving…

Marketing

How to Create an Effective Marketing Plan For Your Startup

Ever heard about a marketing plan? You’ve gotten your startup and product up and running. You have your website or maybe a mobile application live…

Business Growth Strategy

Community-Led Growth: How to Build an Online Community Around Your Startup

In this day and age, building a community around your startup is becoming a crucial part of the startup’s growth. Before we dive into how…

Business Growth Strategy

7 Areas Startups Can Leverage Artificial Intelligence For Growth

In today’s world, Artificial Intelligence (AI) is more than just a buzzword. Even though it has been around for many years, it is now almost…

Business Growth Strategy, Marketing

Minimum Viable Marketing

As someone in the startup space, I’m certain you are not new to the concept of Minimum Viable Product, but it might be the first…

Business Growth Strategy, Marketing

5 Marketing Deathtraps Every Startup Should Avoid

No two startups are ever the same, but many have one thing in common: ‘ Many of them fail’.  As far back as 2018, CNBS…

Business Growth Strategy, Marketing, Uncategorized

Understanding Freemium Monetization Model

Having the right startup monetisation model is imperative for any startup and it’s often a significant factor in Product Adoption. In order to gain traction…

Business Growth Strategy, Marketing, Uncategorized

Understanding The Subscription Monetisation Model

What is the Subscription Monetisation Model? Before we dive into “what the subscription monetisation model is,” let us first do a recap of what Startup…

Marketing, Uncategorized

Key Metrics Every Startup Needs to Measure

As a startup founder, it can be very tedious to build and scale a successful startup; from trying to secure investment, correctly allocating the budget,…